ON SS26 WITH ZENDAYA

To showcase On’s SS27 collaborations at Paris Fashion Week, we created An Exercise in Lightness – an immersive showroom shaped by the sensation of weightlessness. The physical space incorporated sheer textures, suspended elements, space.

I created copy throughout the space to compliment the concept. Light, not dense. A highlight included the Light Objects gallery – a presentation of light artefacts. I pushed the copy to mimic gallery-style copy, leaning in to the idea of each object as an artefact, directing partners’ choice of objects and briefing info that was needed.