ON WITH ZENDAYA

project: Be Every You with Zendaya
brand: ON
role: Senior Creative Copywriter

- CAMPAIGN CONCEPT & MESSAGING
- HERO FILM CONCEPT & SCRIPTS
- SOCIAL CONCEPTS, SCRIPTS & DIRECTION
- END-TO-END COPY

For FW25, On and Zendaya present Be Every You, a visual story exploring contrasts, celebrating duality in motion and style.

Campaign film: Bardia Zeinali

Campaigns stills: Emily Lipson