On SS26 with Zendaya

To launch On’s first co-created collection with Zendaya, we created a campaign around the concept of the Dream Lab – a playful world showing Zendaya’s imagination. Brought to life in a film by legendary director Spike Jonze and supported by social-first content featuring Zendaya and Law Roach.

I Led on the overarching campaign concept, social concepts and scripting, as well as messaging for all touchpoints (OOH, .com etc).