BLEACH LONDON

project: Unleash the Bleach – LA Salon launch
brand: Bleach London
role: Creative Copywriter

- CAMPAIGN & CREATIVE CONCEPT
- MESSAGING
- SOCIAL CONCEPTS
- END-TO-END COPY

To celebrate the launch of Bleach London’s first US salon, we created Unleash the Bleach. Playful and irreverent the campaign starred Bleach’s Hair Monster, embodying the cult brand’s anti-beauty attitude and inclusive, DIY approach to hair colour.

Through a hero film and full content rollout – OOH, social, digital, PR, influencer, events – we announced the Bleach’s arrival in LA, while setting the stage for its US expansion with Walmart. All delivered in the brand’s signature pun-heavy tone of voice. Any hair, anywhere!