DAZED x GUCCI

project: DAZED x GUCCI: GUCCIGIG
role: Creative Copywriter
agency: Dazed Studio

- CAMPAIGN CONCEPT
-CREATIVE & SOCIAL CONCEPTS
- PODCAST SCRIPTS
- END-TO-END DIGITAL COPY

To help Gucci connect more closely with creative audiences and highlight its place in culture, we created Dazed x Gucci: GucciGig – a multimedia campaign celebrating performance featuring Kelsey Lu, Mykki Blanco and Holland.

Delivered across choreographed films, editorial, podcasts, social and a bespoke digital hub,bringing together fashion with music-led storytelling.