DAZED x GUCCI

project: DAZED x GUCCI: GUCCIGIG
role: Creative Copywriter
agency: Dazed Studio

- CAMPAIGN CONCEPT
-CREATIVE & SOCIAL CONCEPTS
-SCRIPTS
- END-TO-END COPY

To help Gucci connect more closely with creative audiences and highlight its place within culture, we created Dazed x Gucci: GucciGig – an extensive multimedia campaign exploring the power of performance with musicians Kelsey Lu, Mykki Blanco and Holland.

Leaning into Dazed’s cultural know-how, we brought the campaign to life across high-production choreographed videos, editorial photography, podcasts, social and bespoke .com landing page builds.