KATE BARTON

To launch award-winning designer Kate Barton into digital fashion, we created a water-inspired campaign reimagining her sculptural design approach for a new, virtual medium.

Through fluid visuals and detailed storytelling, we brought the campaign to life across social, digital and IRL moments, landing our message of how physical craft and digital design can work together to reshape how we think about fashion.

project: KATE BARTON x SYKY
role: Senior Creative Copywriter
brand: SYKY

- CAMPAIGN CONCEPT
- MESSAGING
- CREATIVE & SOCIAL CONCEPTS
- END-TO-END MESSAGING