KATE BARTON

To launch award-winning designer Kate Barton into the world of digital fashion, we created a water-inspired campaign reimagining her sculptural design approach for a new virtual medium.

I led on a multi-format content launch, including bespoke social, a magazine concept with supporting editorial content, online workshops, and an IRL event — all built around Kate Barton’s practice and aesthetic t land our story of physical craft + digital design reshaping how we think about fashion.

The collectible digital magazine cover was the most popular post ever on SYKY’s IG, with the workshops driving mass signups and huge engagement. Both turned into ongoing series which grew our audience and standing in the community.

See more about the mag HERE.