SYKY used regular collabs to build awareness and show how digital fashion could sit within the wider fashion world. For this drop, I pushed for award-winning designer Kate Barton, whose future-facing work felt right for SYKY.

I owned the campaign narrative and messaging, and developed new ways to get the story out. This included a concept magazine, creative directed by Nicola Formichetti, and Design Hour, a series of online workshops that brought the story to new creative audiences.