project: KATE BARTON x SYKY
role: Senior Creative Copywriter
brand: SYKY

- CAMPAIGN CONCEPT
- MESSAGING
- CREATIVE & SOCIAL CONCEPTS
- END-TO-END MESSAGING

To launch award-winning designer Kate Barton into the world of digital fashion, we created a water-inspired campaign reimagining her sculptural design approach for a new virtual medium.

Through fluid visuals and detailed storytelling, we brought the campaign to life across social, digital and IRL moments, landing the message of physical craft + digital design reshaping how we think about fashion.