SYKY x KATE BARTON
Creative Copy Lead | SYKY

How do you make digital fashion feel like a world, not only a product?

SYKY created regular digital-physical fashion drops, each treated like a collection launch. For this one, we partnered with award-winning designer Kate Barton.

I owned the campaign narrative, using Barton’s creative practice as the starting point and shaping how her world could live across the platform. I led the social and editorial storytelling, looking for ways to extend the campaign beyond the collection itself.

This included developing a concept magazine, creative directed by Nicola Formichetti, and creating Design Hour, a live workshop series that brought the story into the physical world.