MONCLER

project: Moncler Future Academy
role: Senior Creative Copywriter
agency: THE FACE (Wasted Talent)

- CAMPAIGN CONCEPT
- MESSAGING
- SOCIAL CONCEPTS & SCRIPTS
- END-TO-END COPY

To bring a fresh perspective to Moncler’s Genius collab with Alicia Keys, we created Future Academy – a six-week mentorship for young creatives from underrepresented backgrounds.

The programme acted as a content campaign, with mentees producing lo-fi social, editorial features, and a polished hero film, telling a story of collaborative creativity and showcasing the collection through a Gen Z POV.