Future Academy was a six-week creative programme by Moncler and THE FACE, bringing emerging creatives into fashion and media through workshops, mentoring and live briefs. The process became the campaign.

I led the creative development, shaping the framework and narrative for the programme and how its story would unfold. Rather than making content about the participants, we gave audiences an intimate look into the lives and creative process of young people like them, through the editorial lens of THE FACE.

I led the editorial and social storytelling, wrote for print and mentored participants directly, helping develop their ideas. The work fed into editorial, social, film and Moncler’s wider Genius campaign with Alicia Keys.