MULBERRY

project: MULBERRY TIKTOK
role: Senior Creative
agency: Brand & Concept

- STRATEGY
- CREATIVE CONCEPTS & MESSAGING
- SCRIPTS
- COPY

Mulberry wanted to rejuvenate its TikTok account to reach younger audiences.

Brand & Concept took over management of the account, and as senior creative i led on concepting and delivering social-first content to connect Mulberry with new audiences while maintaining its luxury brand identity.

From on-set campaign extensions with Alek Wek, to playful product shoots, diverse talent collabs with the likes of Deba and the receipts podcast, scripted videos, and trends.