MULBERRY

project: MULBERRY TIKTOK
role: Senior Creative Copywriter
agency: Brand & Concept

- STRATEGY
- CREATIVE CONCEPTS & MESSAGING
- SCRIPTS
- COPY

Mulberry wanted to rejuvenate its TikTok account to reach younger audiences.

Brand & Concept took over management of the account, concepting and delivering social-first content to connect Mulberry with new audiences while maintaining its luxury brand identity.

Content includes on-set campaign extensions, playful product shoots, diverse talent collabs, scripted videos, and trends.