NIKE STYLE BY

To help Nike connect with Gen Z women, we created Nike Style By, a fashion platform designed to inspire self-expression through curated styling content.

We launched the platform with an energetic, style-driven campaign starring London tastemaker Mira al-Momani, bringing the concept of flexing your style with Nike product to life across OOH, hero film, stills, social and digital content published on Nike’s platforms.

Season 01 was the blueprint for Nike’s ongoing Style By series.

Film: Lu Xiao-Wei

Photography: Lou Escobar