project: SYKY MAGAZINE
role: Senior Creative Copywriter/ Editor
brand: SYKY

- CONCEPT
- EDITORIAL DIRECTION & COPY
- CREATIVE & SOCIAL CONCEPTS
- TALENT COMMISSIONING

A concept mag exploring the future of fashion across physical, digital and augmented realities. Led by stylist Nicola Formichetti, the magazine champions emerging talent while redefining luxury storytelling for a new generation.

Featuring digital cover artists and interviews with creatives and designers including Kate Barton, Esmey Wagemans, and Kim Mesches, to spotlight next-gen talent while rooting the brand in the digital fashion community.

Created as a high-impact awareness campaign, the magazine launch post was SYKY’s top-performing IG at the time, with on-site editorial driving strong dwell time, widely shared social content, and positive PR.