THE FACE x ON

project: 26.2 Miles: The Runners’ Story
brand: On
agency: THE FACE (Wasted Talent)
role: Senior Creative Copywriter

- CAMPAIGN & CREATIVE CONCEPT
- SOCIAL
- END-TO-END COPY

On tasked us with creating a campaign that celebrated movement, creativity, and personal journeys in the lead-up to the London Marathon. In response, we produced 26.2 Miles: The Runners’ Story, a five-part video series following four London creatives – Corbin Shaw, Novelist, Jordss, and Hélène Selam Kleih – as they prepared for the marathon.

To bring the campaign to life, THE FACE hosted a panel talk with Charles Jeffrey and published bespoke editorial and social-first content, highlighting each runner’s journey and connecting On with a culturally engaged, creative audience.

DIRECTOR: Jon E. Price

Editorial at The Face.